비즈니스위크 2009 세계 100대 브랜드 발표
영국 인터브랜드가 조사하고 미국 비즈니스위크지에 게재되는 2009년 세계 100대 브랜드가 발표됐다. 국내 기업으로는 삼성전자와 현대자동차의 순위 상승이 주목된다. LG전자는 없다.
실제 영향력이 상당한 조사자료이나 그냥 쭉 훑어봐도 재미있을 것이다.
|
2009 |
2008 |
브랜드 |
국가 |
분야 |
브랜드가치 |
브랜드가치 |
|
1 |
1 |
Coca-Cola |
US |
Beverages |
68,734 |
3% |
|
2 |
2 |
IBM |
US |
Business Services |
60,211 |
2% |
|
3 |
3 |
Microsoft |
US |
Computer Software |
56,647 |
-4% |
|
4 |
4 |
GE |
US |
Diversified |
47,777 |
-10% |
|
5 |
5 |
Nokia |
|
Electronics |
34,864 |
-3% |
|
6 |
8 |
McDonald's |
US |
Restaurants |
32,275 |
4% |
|
7 |
10 |
Google |
US |
Internet Services |
31,980 |
25% |
|
8 |
6 |
|
|
Automotive |
31,330 |
-8% |
|
9 |
7 |
Intel |
US |
Electronics |
30,636 |
-2% |
|
10 |
9 |
Disney |
US |
Media |
28,447 |
-3% |
|
11 |
12 |
Hewlett-Packard |
US |
Electronics |
24,096 |
2% |
|
12 |
11 |
Mercedes-Benz |
|
Automotive |
23,867 |
-7% |
|
13 |
14 |
Gillette |
US |
FMCG |
22,841 |
4% |
|
14 |
17 |
Cisco |
US |
Business Services |
22,030 |
3% |
|
15 |
13 |
BMW |
|
Automotive |
21,671 |
-7% |
|
16 |
16 |
Louis Vuitton |
|
Luxury |
21,120 |
-2% |
|
17 |
18 |
Marlboro |
US |
Tobacco |
19,010 |
-11% |
|
18 |
20 |
Honda |
|
Automotive |
17,803 |
-7% |
|
19 |
21 |
Samsung |
|
Electronics |
17,518 |
-1% |
|
20 |
24 |
Apple |
US |
Electronics |
15,433 |
12% |
|
21 |
22 |
H&M |
|
Apparel |
15,375 |
11% |
|
22 |
15 |
American Express |
US |
Financial Services |
14,971 |
-32% |
|
23 |
26 |
Pepsi |
US |
Beverages |
13,706 |
3% |
|
24 |
23 |
Oracle |
US |
Business Services |
13,699 |
-1% |
|
25 |
28 |
Nescafé |
|
Beverages |
13,317 |
2% |
|
26 |
29 |
Nike |
US |
Sporting Goods |
13,179 |
4% |
|
27 |
31 |
SAP |
|
Business Services |
12,106 |
-1% |
|
28 |
35 |
IKEA |
|
Home Furnishings |
12,004 |
10% |
|
29 |
25 |
Sony |
|
Electronics |
11,953 |
-12% |
|
30 |
33 |
Budweiser |
US |
Alcohol |
11,833 |
3% |
|
31 |
30 |
UPS |
US |
Transportation |
11,594 |
-8% |
|
32 |
27 |
HSBC |
|
Financial Services |
10,510 |
-20% |
|
33 |
36 |
Canon |
|
Electronics |
10,441 |
-4% |
|
34 |
39 |
Kellogg's |
US |
FMCG |
10,428 |
7% |
|
35 |
32 |
Dell |
US |
Electronics |
10,291 |
-12% |
|
36 |
19 |
Citi |
US |
Financial Services |
10,254 |
-49% |
|
37 |
37 |
J.P. Morgan |
US |
Financial Services |
9,550 |
-11% |
|
38 |
38 |
Goldman Sachs |
US |
Financial Services |
9,248 |
-10% |
|
39 |
40 |
Nintendo |
|
Electronics |
9,210 |
5% |
|
40 |
44 |
Thomson Reuters |
|
Business Services |
8,434 |
1% |
|
41 |
45 |
Gucci |
|
Luxury |
8,182 |
-1% |
|
42 |
43 |
Philips |
|
Electronics |
8,121 |
-2% |
|
43 |
58 |
Amazon.com |
US |
Internet Services |
7,858 |
22% |
|
44 |
51 |
L'Oréal |
|
FMCG |
7,748 |
3% |
|
45 |
47 |
Accenture |
US |
Business Services |
7,710 |
-3% |
|
46 |
46 |
eBay |
US |
Internet Services |
7,350 |
-8% |
|
47 |
48 |
Siemens |
|
Diversified |
7,308 |
-8% |
|
48 |
56 |
Heinz |
US |
FMCG |
7,244 |
9% |
|
49 |
49 |
Ford |
US |
Automotive |
7,005 |
-11% |
|
50 |
62 |
Zara |
|
Apparel |
6,789 |
14% |
|
51 |
61 |
Wrigley |
US |
FMCG |
6,731 |
10% |
|
52 |
57 |
Colgate |
US |
FMCG |
6,550 |
2% |
|
53 |
55 |
AXA |
|
Financial Services |
6,525 |
-7% |
|
54 |
52 |
MTV |
US |
Media |
6,523 |
-9% |
|
55 |
53 |
Volkswagen |
|
Automotive |
6,484 |
-8% |
|
56 |
59 |
Xerox |
US |
Electronics |
6,431 |
1% |
|
57 |
42 |
Morgan Stanley |
US |
Financial Services |
6,399 |
-26% |
|
58 |
63 |
Nestlé |
|
FMCG |
6,319 |
13% |
|
59 |
60 |
Chanel |
|
Luxury |
6,040 |
-5% |
|
60 |
66 |
Danone |
|
FMCG |
5,960 |
10% |
|
61 |
64 |
KFC |
US |
Restaurants |
5,722 |
3% |
|
62 |
70 |
adidas |
|
Sporting Goods |
5,397 |
6% |
|
63 |
73 |
BlackBerry |
|
Electronics |
5,138 |
7% |
|
64 |
65 |
Yahoo! |
US |
Internet Services |
5,111 |
-7% |
|
65 |
67 |
Audi |
|
Automotive |
5,010 |
-7% |
|
66 |
68 |
Caterpillar |
US |
Diversified |
5,004 |
-5% |
|
67 |
69 |
|
US |
FMCG |
4,917 |
-7% |
|
68 |
71 |
Rolex |
|
Luxury |
4,609 |
-7% |
|
69 |
72 |
Hyundai |
|
Automotive |
4,604 |
-5% |
|
70 |
76 |
Hermès |
|
Luxury |
4,598 |
1% |
|
71 |
74 |
Kleenex |
US |
FMCG |
4,404 |
-5% |
|
72 |
41 |
UBS |
|
Financial Services |
4,370 |
-50% |
|
73 |
50 |
Harley-Davidson |
US |
Automotive |
4,337 |
-43% |
|
74 |
75 |
Porsche |
|
Automotive |
4,234 |
-8% |
|
75 |
78 |
Panasonic |
|
Electronics |
4,225 |
-1% |
|
76 |
80 |
Tiffany & Co |
US |
Luxury |
4,000 |
-5% |
|
77 |
79 |
Cartier |
|
Luxury |
3,968 |
-6% |
|
78 |
77 |
Gap |
US |
Apparel |
3,922 |
-10% |
|
79 |
81 |
Pizza Hut |
US |
Restaurants |
3,876 |
-5% |
|
80 |
92 |
Johnson & Johnson |
US |
FMCG |
3,847 |
7% |
|
81 |
82 |
Allianz |
|
Financial Services |
3,831 |
-5% |
|
82 |
83 |
Moët & Chandon |
|
Alcohol |
3,754 |
-5% |
|
83 |
84 |
BP |
|
Energy |
3,716 |
-5% |
|
84 |
89 |
Smirnoff |
|
Alcohol |
3,698 |
3% |
|
85 |
88 |
Duracell |
US |
Electronics |
3,563 |
-3% |
|
86 |
98 |
Nivea |
|
FMCG |
3,557 |
5% |
|
87 |
91 |
Prada |
|
Luxury |
3,530 |
-2% |
|
88 |
93 |
Ferrari |
|
Automotive |
3,527 |
0% |
|
89 |
94 |
Armani |
|
Luxury |
3,303 |
-6% |
|
90 |
85 |
Starbucks |
US |
Restaurants |
3,263 |
-16% |
|
91 |
103 |
Lancôme |
|
FMCG |
3,235 |
|
|
92 |
97 |
Shell |
|